Whether you are running a restaurant or a hotel, it is important for you to have a well maintained website. The website should become your virtual salesperson or storefront. It is another way for people to discover your business and come to your place. For the hospitality industry, your website should always include location and hours. You may integrate Google Maps and Street View, to make sure that people will find your place easily. Also, allow people to quickly make reservations through the website. The registry process for reservations should be very simple to use and if possible, people should be able to do it on a single page. Whether booking for a room, table or lounge, make sure that the reservation process is convenient and consistent.
If your restaurant has a deliver service, make sure that it’s easy for buyers to order your food. People would love it if they can order food through mobile devices, so make sure that the ordering interface work smoothly on smartphones and tablets. You should describe your rooms, menu and all other services that you offer. You may design it like a brochure or an actual menu book. Don’t forget to add a lot of images, so you can show off the room or your sumptuous meal. Website should become the visual medium to showcase your products and services. It is a good thing if you can hire professional photographers. For this, you shouldn’t spare no expense and make sure that people have the best impression possible.
Your website should have the best possible design and you may need to go a little further compared to the competition. Try to ensure that all pages look as pretty as possible. However, make sure that the design of your website is consistent with the operational theme of your business. If it’s a family restaurant, your website could be a little more colourful and make sure that you emphasize the relaxed environment of your restaurant. Make sure that you use simple elements for your website. In fact, the best thing to do is to make sure that your website looks elegant, even if you use simple elements. Some high resolutions images and animations can be impressive, but they could cause issues with the loading speed of your website.
When designing your website, you should use common sense when choosingcolors. If your website is too dark, it will be more difficult for people to read anything. If there’s too much white space, your website will look too plain and less interesting. The rule is to let people navigate the whole website in less than 20 minutes. If it takes too long for people to absorb enough information, they may lose interest and get little idea about your business. Make sure that your website is incredibly easy to navigate. Put navigation elements and links on the right places to ensure that people can navigate intuitively. Many websites for hospitality business have less than 20 pages and it’s a good thing to implement.
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