Search Engine Optimization is probably one of the most critical activities you need to take on for ensuring the success of your website. SEO determines how well your website is doing in the eyes of search engines and how likely are people to visit your site when they search for something on Google.
However, blindly doing everything possible to ensure a place for your site in the search results can be damaging for your website.
Today, we will discuss some of the most critical mistakes that you might be making during your search engine optimization process and definitely need to let go of them if you wish to rank higher in the Google search results.
Not Emphasizing on Conversion Optimization
We do not need to tell you that the ultimate goal of every business is to generate revenue for itself. In order to generate that revenue with your website, you need to convert as much online traffic as possible.
Doing things like asking them for regular feedback, offering relevant offers and deals, and informing customers of the necessary updates about your business is just the tip of the iceberg of what you should be doing in order to optimize your conversion. You just need to be smart about it, you don’t need to spend a hoard of money to ensure this.
Ignoring Branded Keywords
In order to make your customers memorize your brand name, you must do everything in your power so they do not forget it. A great way of incorporating this in your SEO activities is using your branded keywords as much as appropriately possible.
Instead of always focusing on generic keywords or long-tailed keywords to attract traffic, try going for your own branded keyword as naturally as you can. You can even lookup a number of ways to incorporate your branded keywords through online tutorials. Make sure though you have fast internet like Frontier internet because you wouldn’t want to spend half of your life in front of the buffering icon.
You Need To Go Mobile
Mobile traffic makes up more than 50% of the overall web traffic. This means that if you are not putting enough focus on the mobile version of your website, you are losing a significant amount of traffic that could create revenue for you.
The reason people tend to access the web using their mobile devices is the level of convenience that it has to offer. You cannot carry your laptop or your PC with you 24/7 while you can do that with a mobile device.
In order to cater to this market, you need to take into account a number of different factors in order to optimize your site such as operating system, region, language, page size and so much more.
Ignoring Broken Links
You might have focused on a certain webpage when it was useful back in the day. Now you may be ignoring it because it is not useful anymore or it is outdated and not relevant. This is another thing that could cause your rankings to fall, especially if that webpage is being directed to from a backlink.
Broken links are those pages on your website that do not exist anymore. While a link may be directing traffic towards that page, people would get an error since it does not exist and as a result, people would leave, skyrocketing your bounce rate.
Ignoring Load Time
Put yourself in the consumers’ shoes – you wouldn’t want to waste countless minutes just to access the homepage of a certain website. Minutes may not seem that long in any other circumstance, but when you are waiting for a webpage to load, it can seem like ages.
You must do everything in your power to reduce the load time of your webpage as much as possible without compromising on quality. Not only will it reduce the bounce rate of your website, but it will also help in generating more revenue for your business.
Ignoring the Importance of Content Promotion
Apart from doing everything to make your website stand out in search results onsite, there are numerous things you can do offsite as well to achieve better results. One of the best things you could do is to promote useful content regarding your business on other websites.
You could write promotional blogs, press releases, articles, create infographics and so much more in order to cater to your target market. The purpose of this activity would be to inform your customers about the latest developments in your products and services and also help them regarding any problems they might have in the matter.
Furthermore, when you publish your content on other sites, you have a pretty good chance of getting the traffic of that website interested in yours as well and it improves your Domain authority as well by giving Google a signal that your site is authentic.
To Sum Up
In the end, we would just like to say that Search Engine Optimization plays a vital role in determining the success of your website. Even if you have a great product in your possession, you won’t be able to tell it to the world if you do not promote it properly online. Also, while you are at it make sure you are not compromising on your internet. Give Spectrum internet a shot and get blazing-fast internet.