8 Surefire Lead Generation Techniques for SaaS Businesses


When it comes to your business, generating leads is vital. If you don’t have a steady flow of leads going, then you won’t last in the market for long.

So, more than ever, you need to focus on a leading generation strategy that will give customers what they want, so that you’ll stay on top of their minds when they begin to consider who to buy from. 

In this post, we’ve put in together eight surefire lead generation techniques for your SaaS business:

Have a clear buyer persona

The buyer persona of your SaaS start-up is crucial to generate leads successfully. Having a buyer persona would give you a better insight into your customers’ pain points, buying behaviors, and interests.

This would help you reach to reach out to your target audience and capture their interest enough that they’re willing to provide you with their contact information to find out more about what you have to offer. 

Create premium content

With all of the content available on the internet, it becomes much harder to stand out. These days, you have to curate content that’s unique, valuable, interesting, and easy-to-digest. You also need to have an effective distribution channel. 

Voy Media, a top Saas Marketing Agency, also added “You have to be clear on the purpose of your content. You’re not trying to get as many likes on social media. What you’re trying to do is to generate more leads for your SaaS business. Meaning, your content should be compelling enough to turn your curious visitors into warm leads, and eventually, into happy and satisfied customers.”

To create premium, high-quality content, your content has to:

  • Be tailored specifically for your ideal market.
  • Create trust and confidence in you to provide solutions to their problems.
  • have a compelling call-to-action (CTA.)

Make webinars part of your strategy

Webinars are a great way to engage prospects in your site and determine which of them are interested in what you have to offer. 

Attending a webinar needs a bit of a time commitment on your prospects’ part. Therefore, the leads that you generate are better in quality as compared to other lead generation tactics. 

Use live chat and chatbots

A chatbot is a revolution in itself. Companies have now begun to understand the need to incorporate one for a more conversational kind of marketing, and have a better understanding of website visitors. 

The primary purpose of chatbots is to prompt prospects to engage a conversation and eventually generate leads. Overall, they’re an excellent channel for lead generation.

Establish trust with testimonials

There are various kinds of marketing strategies available out there, but at the end of the day, nothing beats the traditional word of mouth

Placing testimonials in your site’s landing pages with your previous customers’ headshots helps develop trust and security among your target audience, which will encourage them to provide their lead information.

Use Google AdWords

For some SaaS start-ups, Google AdWords can be costly. However, it’s still a worthwhile strategy that you might consider investing in if you want to generate leads successfully. 

With the right planning and using the right keywords, Google AdWords can help position your ads in a way that they can easily attract leads that are actively searching for your products or services.

Try referral marketing

To be able to build a successful SaaS business, you need to acquire leads at a lower cost, convert those leads into paying customers as effectively as possible, and keep them happy for a long time. 

Referral marketing can help you achieve these things, mostly thanks to the power of word-of-mouth, and the trust and credibility that comes with it.

Who wouldn’t love to offer a company to someone they know if they know that they’re getting bonuses and credit for it? The best way to reward these referrers is to add points, credits, and other key items in their accounts. 

Doing so makes them feel important, and turning them eventually into loyal brand evangelists. 

Offer an excellent free trial

Offering your prospects a limited free trial in exchange for their contact information is an excellent strategy for your SaaS business. 

This also allows users to test the potential of your software or service for themselves, helping them to come up with a decision eventually.

Final Thoughts

Every business has various offerings and services, so you need to understand that having a single, stand-alone strategy just wouldn’t cut it. 

There is no written rule on how to generate more leads. While you might be tempted to try out these strategies immediately, you might not always get the best results that you hoped for. In the end, it’s all about experimenting and knowing what works best for you. 

So, choose the strategies that fit your SaaS business best, experiment, see whether or not you’re able to generate leads, then optimize the channels that work best for your company.

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