Creating SEO friendly content has a lot to do with the structure. When you start your e-commerce website for the first time, it is crucial to consider search engine optimization (SEO) for all the content you upload.
This is because the highest ranking in Google search results takes time. Additionally, without proper SEO, you can’t reach those heights quickly.
Creating SEO friendly content has a lot to do with the arrangement. For those of you who are not aware of what plan is in relation to SEO, here is a frequently used definition.
The structure is a type of microdata that makes it easier for search engines to analyze and interpret the information on their web pages more effectively. This helps them show relevant results to users based on search queries.
To get the most out of it, you can directly add schema elements and attributes to the HTML code of the web page. This will help search engine crawlers obtain additional information about your content. Besides, this will help you rank higher in the relevant search results.
Let’s now take a look at some basic tips and tricks for SEO trends in 2020.
Use the product schematic for all your store listings
Since eCommerce platforms have a lot to do with product sales, you can always make your product listing structure friendly.
This will help you showcase your products with ratings and reviews so that Google search engines can track it accordingly and give it the ranking it deserves on product pages.
Ideally, adding brands to your product pages helps Google provide detailed product information in rich search results, including Google images.
Never let go of any image without an Alt tag
Alt tags are great for every image you post to your store because they help Google rank the list higher on Google Images. Alt tags should not include any special characters and should always be focused on the main keyword.
Use frequently asked questions for a structured data presentation
This is a relatively new feature of Google outline markup that will help you show your product even better in Google search results.
Frequently asked questions include questions related to your product. They should not only be compatible with SEO, but also by voice search. If, for example, someone searches for a product similar to yours and asks Google Assistant to search for it, their FAQ section could help your page rank higher in search results.
The king, are the subtitles
For blog content, you should always consider adding captions to your posts. This helps explain the images not only to you but also to the Google search engine. But when writing subtitles, you should consider the scene in focus. Your subtitle should not be about the main topic, but about the image, you are highlighting.
Don’t let go of secondary keywords
When writing any SEO friendly content, we tend to focus on using the main keyword across the page. To make your writing or product list more SEO friendly, you should use secondary keywords as well as primary ones. All you have to do is to balance it and make sure they are not too close to each other.
That means, there is still a long way to go to dominate Google SEO trends and rank higher in search results. You won’t be able to get your site as the first result with just a lot of trending keywords and Google schema. Google’s search results also consider the quality of your content and how you present the data on your website.