In today’s world, having an online presence is a must for any business. The reason is that times have changed. Many of us prefer the online experience instead of the physical one. Therefore, as a business, if you do not have an online presence, you are losing out on valuable customers. Moreover, an online presence means that you no longer need to keep a physical presence in every location.
For example, if you are based in USA and search ‘web design Ankara’, you will get various companies offering web design services in Ankara along with other websites. You can hire a web designing company just through a few clicks. They do not need to be present in the USA to serve you. From a business point of view, this is an added advantage. You can cut down on costs while maximizing your returns.
This article is not about the importance of online presence. Anyone can create a website today thanks to platforms like Wix and WordPress. Instead, the focus is on a different thing – the design of the website. You need to ensure that the design is attractive so that customers are drawn to it. In this article, we will be precisely discussing this.
1. First Impression
The importance of a first impression cannot be underestimated. The first impression matters just as much as your product or service. As a business owner, you invest in the decoration of your office to attract investors and clients. You know that as potential clients walk into your office, you need to make a first good impression.
The same reasoning applies to your website. When customers access it, the first thing they will notice is your design. If it is attractive, they will feel welcome & may go on to try your product or service. If the design is unattractive, then visitors will close the tab & go elsewhere.
2. SEO
Attractive web design is integral to your SEO strategy. The reason is that the search engine crawler takes into account various elements of web design while ranking a website. Without an attractive design, no matter what you do, it is unlikely that Google or any other search engine will rank your website on its first page, let alone on the top of the search engine page result. The best way to ensure that your website’s design is attractive is by hiring a professional web design company.
3. Trust
Now consider that people do not know about you, your products or services. Now, they decide to look you up on Google. If the website design is not up to par, most of them will feel that your business is not trustworthy. After all, if you do not invest in your own business, customers will think that you do not value them.
4. Competition
One way to compete is by doing what your competitors are doing but in a better way. There is no doubt that your competitors will have a professionally designed website to attract customers. So, it would be best if you did the same. Otherwise, your competitor will grab the lion’s share of the customer market. Once that happens, it will be challenging to make a dent in their share.
5. Navigation
Imagine that the traffic on your website is unable to access pages like ‘About Us’, ‘Check Out’, ‘Products’ or ‘Services’. Why? Because the site is so poorly designed that they are unable to access key pages. Therefore, to ensure that the visitors do not face navigation problems, attractive web design is a must.
Final Thoughts
This concludes our article today. We hope that by now, you realize the importance of attractive web design for your startup business. Let us know what you think of this information in the comments section.