A lot of industries and professionals find that social media engagement has a lot of benefits for their business. Even for dentists, social media is a powerful tool for multiple reasons.
Before we get to those reasons, though, let’s first see what social media’s place is in the industry of dentistry.
How does social media have a place in dentistry?
Most of the online presence of people in the dentistry industry is their own website. Although this would have sufficed long ago, it isn’t enough now. In fact, people won’t even interact with a business solely because they don’t have a social media account.
Thus, it’s a wise move to invest time building up your social media presence.
Besides, according to Guelph Best Dentists for 2019, if you have a social media presence, you can easily bring in traffic from your social media accounts to your website. That said, your website isn’t void of use.
There are around 3.2 billion social media users right now. If you don’t have social media, you could be missing out on the benefits of being able to reach that audience. With that said, below are the advantages of engaging on social media as a dentist.
1. It helps establish a relationship with patients
No matter how tough you think you are, going to the dentist for a lot of people isn’t like a walk in the park at all. It’s a hair-raising and terrifying experience.
Thus, as a dentist, you should try to make the experience as pleasant as possible. Otherwise, people will avoid setting up appointments with you.
One of the ways to do that is through establishing a strong relationship with your patients.
If there are any queries, you can easily respond to them through social media. Patients don’t have to call your clinic (unless it’s to set up an appointment).
2. It helps you reach new clients
One of the biggest advantages of having a social media presence is that it helps you get new clients. Going through the traditional means of advertising or promoting your dental practice won’t get you access to the audience that social media platforms have.
Aside from that, traditional marketing strategies aren’t as targeted as digital marketing. You have less of a guarantee that your marketing efforts are reaching the right audience.
If you plan on spending money and time on advertising, using the advertising plans of social media platforms is great. They have tons of features that you can use and one of them is the ability to target who you want to receive your advertisements.
3. It is a great platform to highlight your skills
It can be hard for you to establish yourself as an authority in dentistry when you first meet your patients. The great thing about social media is that it can help you establish yourself as an authority in the industry through very simple means.
By posting relevant and informative content on your social media account, potential patients/clients can view you as an authority, especially if you regularly post. The longer you have a social media presence, the likelier it is for them to trust your word.
4. It allows you to monitor your competitors
Another reason you might be interested in using social media is that it can help you track how your fellow dentists in the practice are doing. Usually, businesses call these competitors but of course, in the medical field, it isn’t exactly that.
However, you can use the data you gathered on the overall performance of other dentists online to adjust your performance. If you find that there are certain lapses to their digital marketing strategy, then you might want to consider checking yours so that you don’t make the same mistake.
5. It helps you promote your dental clinic
Another reason you should create engagement through social media is that it will definitely help you promote your clinic. The great thing about advertising on social media platforms is that you can narrow down your audience in many ways, one of which is through the general location.
Since a clinic is a physical location, geotargeting for your ads is a great idea to get traffic not only online but also to your clinic.
6. It helps you build social proof
With social media, word-of-mouth type of advertising is amplified.
After each session with a patient, ask them to leave a review on your social media page. That way, others can know the quality of service that you provide.
Plus, if they talk about you or mention you on social media, it can spread to their connections, which is good for your clinic.
All-in-all, the benefits of having a social media presence far outweighs that of not having one. If you want to increase your client base, connect with people through your social media marketing efforts.