The process of marketing has become more challenging for a lot of businesses these days.
Conventional marketing methods are no longer enough to bring in sales. And for companies in the food industry, a lot of these changes can be quite intimidating.
For one, it requires them to package their food products in a way that attracts customers’ attention. Not to mention that the packaging should support your branding strategy. Otherwise, people will assume that you are selling a different product.
Hence, there is no denying that product packaging now plays a crucial role in your food business.
Why is Product Packaging Important?
The main purpose of product packaging is to protect your product from damage.
Also, how the product is packaged can pique your customers’ interest. This can compel them to pick your product and buy it.
That said, here are six effective ways on how to maximize food sales with packaging in the market:
1. Choose eco-friendly packaging
Focusing on social responsibility means that your business is doing its part to save the environment.
A great example to emulate is Walmart. The world’s biggest retailers took a giant leap to sustainable packaging.
The company aims to use 100% recyclable and reusable packaging by 2025.
2. Attract customers’ attention
Having an attractive product design easily grabs the attention of your prospects. Apart from that, it helps you improve your overall engagement with your customers. This can boost your product sales.
Having an attractive and appealing product design is crucial in conveying your message with your customers.
So, whether you are selling your product online or in stores, your overall product packaging should attract the eye of your target market. This is to sustain their interest, as well as encourage brand engagement.
In relation to this, it helps that you work with a reputable food packaging company that will help drive results.
3. Take into consideration the context
Your packaging design might look good, but will it stand out if placed on a shelf with your competitors?
Assess your competition to make sure that your design and overall messaging standout.
If you are selling online products, consider how your design will look when placed side-by-side with your competitors’ products. That way, your customers can identify your products from the rest.
4. Maintain product integrity
In order for people to buy your products, again and again, they need to feel that they can trust your brand.
One way to maintain that trust is to keep your product’s integrity intact. Most companies tend to edit the picture of their products for better packaging. Others might go as far as dramatically changing how their product looks like in real life.
This can result in problems later on because customers might already have false expectations of the products. Expectations that you can never meet.
Most consumers expect their food to look the same way in the packaging. If not, this can upset them and will turn to your competitors instead.
So, be careful not to use false advertising in the overall packaging of your products.
5. Make it relevant to your customers
Effective packaging allows your customers to understand how your products will fit into their lives.
Gone are the days when everyone has to go with a one-size-all approach in purchasing consumer goods. We are in the era of mass customization, thanks to the recent advances in technology.
That said, here are some helpful tips on how you can make your product relevant through customization:
- Support a worthy cause.
- Tie your product in an activity or seasonal events.
- Promote the values of your brand.
Of course, you can’t be everything to anyone. But most customers these days do not want to be treated the same as the others.
When you show that your product aligns with their values and interests through your packaging, this can be a gamechanger. And this can help you drive more sales.
6. Touch on your brand story
On the secondary, or back part of your packaging, elaborate more on your product in an enticing way.
What will entice your customer to buy the product? Use this space to go into detail with your customers on what makes your product stand out.
What makes it special? What will entice your customers to choose you over your competitors?
You can use your brand story to create an emotional connection with your customers. Use this to show what your brand stands for, as well as what your values are.
Doing so encourages your customers to engage with your brand.
Boost Your Sales Using Your Product Packaging
Keeping in mind the reasons we have listed above will allow you to refresh the overall look of your product packaging.
You’d be surprised to see how your packaging can attract customers’ attention and drive sales. Thus, helping you improve your business’s bottom line.